A little bit dramatic.
ALBD emerged from a vision to make international trends accessible and affordable in Egypt. Within just six months, I independently nurtured and expanded ALBD, handling everything from supplier negotiations to manufacturing processes. I crafted unique packaging solutions that not only represented the brand’s ethos but also ensured the safety and integrity of our products during delivery. Starting operations in Egypt, ALBD quickly made its mark by expanding across the Middle East, reaching customers in Saudi Arabia, Lebanon, the UAE, and beyond within the first three months. This rapid growth was fueled by a deep understanding of market demands and a commitment to quality and affordability, allowing everyone to enjoy a piece of global style without paying the foreign price!
I handled every aspect of ALBD’s creative and content strategy myself, from concept to execution. I creative directed each campaign, shot all the visuals using just my iPhone, and edited everything to align with the brand’s aesthetic and message. Every post, story, and product launch was carefully curated to resonate with our audience and reflect the essence of ALBD. This hands-on approach not only allowed me to bring my vision for the brand to life but also sparked my passion for content creation. It was through building ALBD’s online presence that I discovered the power of storytelling and design in the digital space, ultimately paving my way into the world of content.
